Neymar Jr has hired Loducca, and advertising agency to create new logo for his brand. Thus reinforcing his identity with football. According to Celso Loducca, the President of Loducca, "A good image caused by the attributes represented in the visual identity are the decisive factors in the success of a company."
Loducca goes on to further explain how there is a hidden number 11 in the logo.
"The Loducca appropriated the happy coincidence to find, hidden in the design of initial Neymar Jr., the number 11 - which he represents in the field - to build a brand purely typographic, which unites strength and elegance."